Customer Relationship Management
CRM stands for Customer Relation Management. Customers are backbone of any successful business. Hence, it is necessary to have an effective and powerful system to manage them. CRM aims to manage company’s interactions with customers, clients and prospective customers. Generally, CRM yields following benefits:
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Increases the speed of response to customers
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Reduces costs of client services and marketing
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It helps manage, track and forecast sales leads. Also helps understand and improve conversion rates
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10Soft, an ERP system, offers 10Soft CRM solution to various types of industries.
10Soft CRM
As part of its ERP system, 10Soft offers customer relation management module. It is divided into four major categories: direct activity, indirect activity, lead and ticket management.
10Soft CRM
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Manages prospects and their activities:This includes contacting prospects via e-mail campaigns and when they are turned into customers, they are added to customers list.
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Users can customize the fields in order to enter specific information as mandated by the system.
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Prospect activity management includes tracking record of category of activity and other information related to that specific activity.
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Campaign group involves creating campaign, sending e-mails and tracking those e-mails.
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In order to make prospects aware about the new product, mass e-mails are sent to prospects belonging to a particular group. For example, if the product has to do with software, all those prospects who are in that group will receive the e-mail
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10Soft CRM also schedules these e-mails. Hence, prospects of a particular group will receive those mails at a scheduled time.
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Campaign track management tracks all the activities of the users i.e. who opened the mail, clicked the mail etc.
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Ticket management is about assisting the customer when he faces any troubles.
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Users get e-mail notifications once the query or issue gets resolved.
All these features make 10Soft CRM module most preferred system with all types of industries.